Should I spend time “optimizing my keywords” on my site?

I use all these “keyword optimization” tools or “SEO tools” who tell me my sites aren’t 100% optimized. Basically the way they work is that they crawl your website and check for keywords density, keyword prominence, and keywords total and count and tell you if you are optimized or not.

And many SEO’s follow those tools step by step, increasing or decreasing their keyword density, count, and etc. And for big sites they can spend hours, weeks, perhaps even months to “optimize” these keywords except they end up coming up with getting no or very little result.

My advance is Always think about return of investment (ROI) on your work. If you spend hours of work on something with little result, then that is a loss. And keyword optimization while is necessary, is not the deciding factor for your SEO. It is collective of what you do on and off your website.

Also think conversion! What is the point of bringing traffic to your website without converting. If your content is not pleasant to your visitors’ eyes, then chances of you making them your customer or client is not so great.

When it comes to content, I personally like the natural content writing which is better. People like it so do Google and other modern search engines prefer that method as they now use advanced AI pattern recognition linguistic algorithm.