I was reading this great article SEO Site Audits: Getting Started which I found was a very useful for any SEO consultant. Organization and planning are two very important factors when it comes to consulting and those SEO specialists who lack it will have difficulty deal and retaining clients.
Every SEO expert has his or her own method of auditing websites to improve their search engine optimization but there is always room for improvement. I for example, have my full time job as an Internet Marketing Manager at a payday loan lender but I am allowed to do side work so as long as it is non competing. So I do SEO work at night and over the weekend so I can’t really follow this model given by the author since I spread out my hours throughout the week. The model here is a good one if you are dealing with a client full time, but it also gives you good guide to implement it if you have a model like mine.
Organization, planning, and communications are the main factors in success when you do your own business no matter which industry or sector you are in. And the more professional you are, the busier you will be, hence more important these factor become.