As an SEO consultant in Los Angeles and Hollywood area, I have a few clients that are in the entertainment industry therefore they create many videos and multimedia that make them available for their users online. Of course they want to make sure they are indexed and search able by Google. Well one day to ensure that can happen is to make a video site map.
Google webmaster central has released some information on this I invite you to check it out.
Keep in mind you don’t have to be in entertainment industry to make videos. Many companies are now producing videos to promote their companies by informing and educating their users about their products and services. The way they do that is by making testimonial videos, educational videos, or even advertising videos to grab users attention.
For example, a client of mine that is a payday loan lender, Payday Loan Trust, is currently in process of making videos to educate their users about payday loans. That can also help them to gain their users confidence, educate them, and it should also help them with organic search ranking and increase traffic to their website as Google and other search engines love content that is geared toward users. And we all know videos are considered good content as long as they are build with user in mind.