According to Bing Blog, the Yahoo and Bing merges are over and Yahoo now officially uses Bing engine to search its websites.

How will this effect your ranking?

Your ranking results will change but that does not mean it will be exactly identical of Bing. That is because number of websites and contents indexed by Yahoo is different. You must remember that Yahoo is  only using Bing’s engine but it is still searching within its own content and indexed websites.

For example when I look for for search marketing consultant in Los Angeles, I find this blog ranked secondon Google, third on Bing, but 13th on Yahoo!

As far as PPC, according to my account manager at Yahoo, the transition won’t be happening until end of September or middle of October so Yahoo is still using its own PPC platform for now. But they should move that to Bing as well around that time.

As mentioned  in my earlier post about Yahoo and Bing transition merge, it is more important than ever for a for a search engine marketer, where he or she specializes in SEO or PPC.