Google and other search engines love content. Content is what drives their business and brings them their revenue. Online advertisers want relevant advertising solutions and nothing is better than relevant content. Google makes millions of dollars just from their content network advertising alone. Also they use website’s content to make their search more relevant which helps them make billon of dollars. (See Google Revenue). But the key is that they deliver high quality content. As content is their best tool promote their relevancy of search, they put a lot of emphasis on quality of content.

What is a high quality content?

In theory, quality content is what users like and find helpful and useful. But since Google cannot read people’s mind, about whether they like a particular content on a website or not, Google has a few methods to determine the usefulness and quality of content in their algorithm;

Some of these are factors such as proper spelling and grammar, relevant information to the site, natural position of keywords (Google doesn’t like keyword stuffed content), content and webpage load time, number of words,  and whether it carries any useful picture or graph.  Some search experts even suspect Google looks at analytics information or information from webmaster tool looking at things like time spent reading content, bounce rate, etc.

But the most important factor is back links to your content. If you content has natural back links to it, then Google values that content more. The more relevant and high quality links you have to your content, the more important the content becomes to Google.

The question is that with so much content on the net, how do you make your content stand out in order to get links to it?  Below are some of the ways I have been successful submitting my website content

• Write Unique and informative Content: The idea is that if content is unique and informative, users will find it easier and will link to it.
• Promote Your Content: You can do some self promotion by submitting an excerpt of it to article submission sites, press releases, and other blogs linking back to it. You can also participate with your online community such as forums, blogs, to promote yourself and your website or blog.
• Encourage Users: Act as an online sales person who is selling his content. Find ways to ask your users to link to you or to subscribe to your blog rss feed. (Email marketing has been an effective way for that)
• Be creative: People do creative things to get links and traffic to their websites. Vblogging, embedded videos, audios, nice catchy pictures, very unique headlines can help.