According to Search Engine Land, Yahoo and Microsoft have begun organic transition. In that article Yahoo announced
This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers. You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.
Microsoft bought Yahoo last year, to boost up its share on search and compete with Google and has put heavy focus on its relevantly new search Engine Bing. We all have seen those Bing commercials haven’t we? If not you can see all Bing commercials on youtube.
Anyway back to topic
What does this mean to you?
This means, that as a search marketer, that you need to keep a closer eye on Bing. Bing has stepped up its efforts to take some market share away from Google and has improved its algorithm and it is promoting it heavily and it is working. Many users now “Bing it” when they are searching and don’t be surprised if Bing one day gets as big as Google or even bigger, considering how Google is being distracted doing a ton of other stuff. Below is what the current search engine market share;
A better visualization format of all market shared was posted on SEOMoz; SEO Powerpoint Slide Deck.
Microsoft has potential to win all Yahoo shares over, and near its shares to 1/4 of search market which is huge for search marketers.
I will start researching more about Bing SEO and write more about it on this blog. Also if you have good articles about Bing search engine optimization, please submit it and I will publish it on this blog if I find it useful for my readers.