I was talking to fellow SEO and she was saying how she uses all these tools to make links. Mainly tools that automate social book marketing and tools that send mass emails to other websites asking for one way links. She named a series of tools she uses that I had never heard of and will probably never use because my link building approach is completely different.

Links are great way to get your website(s) indexed so I understand most SEOs put so much focus on building immediate links to their website(s). But chances are those links won’t help them  as much when it comes to boosting their organic ranking.

I have websites outranking higher PR high back links because the links I have are quality. I define quality links as “community links”. These are the links that are coming from high authority websites in your industry. And these are the links that are not easily achieved specially not with some “link building tool”.

It is not easy to get quality links from these websites because don’t easily link to just any site. They often link out only to relevant websites that are both trusted and resourceful for their users.  So in order to get links from them, you need to focus on great content and make sure your website seems both reputable and trusted. However that is not all you have to do in order to get links from such website.

Build Relationships First, then Links

Many of the high authority websites may have ways for users to interact. Either via blogs, forums,  social media, or simply direct email contact. Best way is to start visiting their website(s) often, participate positively in their online blogs, forums, or social media (that means don’t spam), and contribute to growth their website when it’s possible.

And by contributing I don’t mean paying them,  but contribute content, or bring to their attention some industry news or resources. The point is for them to know you and your website and you can also know them on more professional  level. Once you establish some sort of professional relationship,  then it is much easier to get links and positive reviews from them that can boost your website ranking and traffic.

Also these relationships can result to more opportunities, such as getting to know more people with relevant websites you can get links and traffic from, and also learning more about the industry, your competitors, and other useful  industry inside intelligence.

This is also a great way to make your website an authority website insight of search engines, in particular Google because it puts so much focus on branding, authority, and trust rank.

Today Google announced that it will start indexing SVG files.

What is a SVG file?

Below is definition is provided by Wikipedia

Scalable Vector Graphics (SVG) is a family of specifications of an XML-based file format for describing two-dimensional vector graphics, both static and dynamic (i.e. interactive or animated).
The SVG specification is an open standard that has been under development by the World Wide Web Consortium (W3C) since 1999.[4]

UP to this point Google either didn’t index them or only index them when it thought it was needed. But now it seems that they are indexed all SVG files regardless of if it is necessary or not. If you don’t want your SVG files to be index, you can use robots.txt and meta tags in the page with nofollow, noindex. (Learn how)

Google has advised webmasters to be patient as indexed all SVG files may take some time since web is so huge.