You have Google Analytics Installed, Now What?

Google Analytics (GA) is a free powerful analytics tool provided by Google so you can analyze your traffic and make appropriate decisions based on it.

I personally GA on daily basis but I also use a much more advanced Analytics software, Adobe Omniture SiteCatalyst at our my job. The advantage of Omniture SiteCatalyst is better reporting and more customization in addition to better support, but it is rather an expensive tool that only large enterprises can afford and utilize.

GA, in my personal opinion, is a good enough tool for small and medium size businesses to operate and make internet marketing decisions. But in order to make those decisions, one needs to understand how to utilize the GA and that is why I’d like to share this article I came across how to use Google Analytics. So get your hands dirty with this great free tool provided to you and make pimp out your internet marketing and SEO campaigns.