SEM is short for Search Engine Marketing which is made of a series of paid marketing campaigns that includes Pay Per Click (PPC) advertising. Main platforms I used for SEM are of course Google Ad-words that allows your to promote your site within Google and Google affiliate search engines sites and Bing Adcenter that allows you to promote your site within Bing and Yahoo search engines and their affiliate search engines and sites.

I have been doing PPC and SEM since the days over Overture. When it comes to SEM, my specialty is small and medium businesses since I used to own my online retail shops but I have also worked with large clients as well.